Problem: Target was looking for a uique, Minnesotan way to celebrate the Super Bowl on their home turf. 

 

Working with Wasserman, we developed the idea of a Bullseye Lodge to give visitors and locals a real Minnesotan welcome to the Super Bowl. From gondola delivered goodies, to printing your face on giant marshmallows, to a bit of curling on the ice— everything was designed to spread a bit of warmth and joy while giving a nod to Target’s roots up north.

Ex Award Winner: Best Consumer Environment 2018