One summer, Norwegian Airlines started offering direct flights from Seattle to London for $199. Which is crazy. It’s the kind of deal that takes off on word-of-mouth alone — assuming you can get the snowball rolling…

 

So we called the cops. Specifically, 20 English bobbies to hit the parks, block parties and street fairs. And they were pulling people over left and right, posing for photos and handing out “tickets.” Word got around, planes started filling up and the number of Seattleites returning with fake accents likely started soaring, as well.