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WHAT WE DID:
Problem: With two teams in the Grand Prix, Red Bull had to deliver a premium viewing experience to an audience accustomed to luxury.
Working with Wasserman, we pulled all the stops to create a 2-story structure with multiple bars, a Red Bull sports museum, a retail area, a DJ booth and some of the best views on the entire track. And then we put up an entire building to house a VIP dining experience for top-tier guests. With top tier service and talent, it was the perfect spot to celebrate RB racer Max Verstappen's latest victory.
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