Problem: With AT&T's My First Connection going into it's 3rd season, they wanted to take the fan-player connection to new depths.

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Fans love getting to know their favorite players and who wouldn't want access into the inspiring lives of AT&T's roster of all-star players? We knew we wanted to go deeper for Season 3 but here's the dilemma: what makes someone the best on the field doesn't necessarily make them the best on camera. So we came up with idea of putting the players where they feel most comfortable. We followed them to the barber shop, popped into the pizza parlor, had them for tea and even cooked with them in the kitchen. By occupying themselves with things they love, we drew out their charisma and made them comfortable sharing more of their game and themselves.