Problem: Disney+ and Marvel are Comic Con royalty — so with there was no need to focus on specific IPs for their most in-the-know fans. Instead, they wanted more business-focused experiences with exclusive retail opportunities and streaming signups.

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Working with Creative Riff out of NYC, we created multiple footprints, each offering a unique experience for Marvel and Disney fans. On the Con floor, we create a retail shop, offering exclusive merchandise and developed original merch designs, integrating storage, staffing and photo ops into the footprint. Roaming the streets was our Deadpool Chimichanga truck, surprising fans and serving up the character's favorite deep-fried delight. And to reach potential subscribers for Disney+, we created Bundle Town — a no-pass-necessary, family-friendly arcade that became a beacon for parents, princes and princesses.